Emerson Kossar DECA Projects

My name is Emerson Kossar and as a part of my DECA Integrated Marketing Campaign Service, I partnered with a charity called First Candle. My partner, Will Raman, and I created a 15 minute presentation (including questions from judges) that outlined a marketing campaign for this charity. We created 9 promotions separated into 3 categories: Awareness, Conversion, and Advocacy. While some of these promotions were simulated, we completed many in person, for example our pop-up stands at local restaurants. We placed 5th Internationally in our event. Next year, I plan to compete in DECA again, but continue my project with a community walk at Northern Highlands Regional High School in November.